UX Design Portfolio


JZ has designed 10 products in 10 years in AI, social + ecommerce, as a player coach


She says "I love insights because an insight is a surprising revenue stream that users gift to you for empathizing with their problems."

NAME: DoTheRainbow


INSIGHT: Women want to wear colors but don't know how


UX: Daily active creators post colorful selfie videos + inspo


NAME: EmployeeAssist


INSIGHT: Faith-based companies fund employee assistance hundreds of times a day


UX: Approve, fund, report employee assistance programs


NAME: EqualHousehold


Insight: Dads who want to help can step on mom's toes


UX: Shared email account for dads and moms to see the same things

NAME: AI ProblemVideo


INSIGHT: Marketing yourself doesn't work


UX: AI chatbot video generator about customer problems


NAME: AI ReferTemplate


INSIGHT: B2B referral is the only MQL to SQL


UX: Form for others to sell for you called "refer". AI re-writes.


NAME: SnapFinance


Insight: Loan applicants want to compare payment schedules


UX: Calculators convert to sale, and maps retain

NAME: Offerpop


INSIGHT: SAAS can not be so complex that customers ask account managers to click buttons for them  


UX: Responsive 3 column builder with live preview


NAME: CapitalOne


Insight: Budgeting feels bad, but shoping hacks feel good


UX: Personalized coupon notifications