She says "I love insights because an insight is a surprising revenue stream that users gift to you for empathizing with their problems."
INSIGHT: Women want to wear colors but don't know how
UX: Daily active creators post colorful selfie videos + inspo
INSIGHT: Faith-based companies fund employee assistance hundreds of times a day
UX: Approve, fund, report employee assistance programs
Insight: Dads who want to help can step on mom's toes
UX: Shared email account for dads and moms to see the same things
INSIGHT: Marketing yourself doesn't work
UX: AI chatbot video generator about customer problems
INSIGHT: B2B referral is the only MQL to SQL
UX: Form for others to sell for you called "refer". AI re-writes.
Insight: Loan applicants want to compare payment schedules
UX: Calculators convert to sale, and maps retain
INSIGHT: SAAS can not be so complex that customers ask account managers to click buttons for them
UX: Responsive 3 column builder with live preview
Insight: Budgeting feels bad, but shoping hacks feel good
UX: Personalized coupon notifications